防范来自网络深处的袭击
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><FONT face=Arial></FONT></o:p></SPAN></P><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 随着网络对生活的改变，网络媒体发展的迅速变化，网络媒体在舆论影响上的权力得以倍数增长。当我们翻阅</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT face=Arial>2006</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">年那些轰动一时的危机事件时，非常明显可以看出，每一次轰动一时的危机事件都是由影响力巨大的传统媒体曝光而引起：中央电视台曝光欧典地板，引发信任危机；《国际金融报》报道芝华士勾兑事件，引发洋酒第一危机案；《第一财经日报》报道富士康工厂恶劣对待工人，引来全国上下对富士康公司的一致谴责之声……</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN> <P></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT color=#4c4c4c><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>营销</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>销售</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>营销师</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>销售培训</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>营销培训</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>电话营销</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>更多…</SPAN></SPAN></FONT><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 传统媒体由于其一向在民众心目中扮演的舆论监督的角色使然，使其拥有强大的舆论引导权力，其对事件的报道角度、报道口吻往往影响着民众对于企业或品牌的判断。而在大部分民众心中，网络媒体只是传统媒体的附属，其信息来源并不具备独立的制造体系，而且由于许多信息的来源完全是开放式管理，各种各样的消息、秘闻、传说⒉斗缱接暗亩鞒涑馄渲校尚哦戎档没骋伞?/SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p><FONT face=Arial> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 网络危机杀伤力迅速浮现</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p><FONT face=Arial> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 前一阶段引起全社会都高度关注的重庆“最牛钉子户”事件，肇始也是因重庆网友将相关图片放上天涯社区而引起关注。在</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT face=Arial>2007</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">年</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT face=Arial>3</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">月，一篇声讨某国际品牌翻新机的小帖子引起了许多网络媒体和平面媒体的集体关注，为什么网上的一个小帖子有如此大的力量？</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p><FONT face=Arial> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 该品牌虽然第一时间知道此篇网络帖子的出现，但是对其所可能带来的危机影响却大为忽视。对该品牌而言，只有正规的媒体、正式的新闻报道式的批评才算是对企业有影响的危机事件，而像网络</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT face=Arial>BBS</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">上这种可能是恶意攻击的帖子，该品牌方面置之不理，危机公关应对策略也迟迟不见启动，导致了此次危机发展一发不可收拾。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p><FONT face=Arial> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 前瞻</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT face=Arial>2007</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">年危机事件发展趋势，网络媒体将更进一步摆脱作为传统媒体附庸的角色，其信息来源更显独立性，并从深度、广度、互动性上将大大体现出其有别于传统媒体的优势。而更多有关企业的负面报道、负面批评、负面消息将可能在第一时间出现于网络之上，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT face=Arial>BBS</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">、博客、个人论坛、专业网站、投诉网站甚至是个人式</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT face=Arial>MSN</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">签名档之上，传统媒体将反向从网络媒体中搜集新闻素材，而去诠释、跟进、演绎、完整某一个新闻题材特别是危机事件的报道。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT color=#4c4c4c><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>营销</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>销售</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>营销师</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>销售培训</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>营销培训</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>电话营销</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>更多…</SPAN></SPAN></FONT><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 防范来自网络深处的危机袭击，这将是</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT face=Arial>2007</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">年企业应对危机事件的关键要点所在。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p><FONT face=Arial> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 在当下中国这样一个高度复杂的市场环境中，消费者的消费维权意识越来越高，而企业之间竞争激烈也达到白热化程度，企业出现某些负面报道或批评性的帖子并不奇怪。重要的是，在出现这种负面报道之后，企业以什么样的姿态或态度去应对。在危机公关中，态度决定行为，行为导致结果。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p><FONT face=Arial> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 被企业忽视的长尾效应</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p><FONT face=Arial> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 美国《连线》杂志的主编克里斯•安德森提出了“长尾理论”：只要存储和流通的渠道足够大，需求不旺或销量不佳的产品共同占据的市场份额就可以和那些数量不多的热卖品所占据的市场份额相匹敌甚至更大。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p><FONT face=Arial> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 长尾效应不仅可以有效地解释市场营销中许多新的现象，而对于危机事件的发生，长尾效应同样显现出惊人的概括力。虽然中国的网络媒体占媒体总数不到</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT face=Arial>20</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">％，但是</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT face=Arial>80</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">％的危机从网络媒体爆发，而且</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT face=Arial>100</FONT></SPAN><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">％的企业危机有网络媒体参与。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p><FONT face=Arial> </FONT></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 对于这种新的危机发生现象，任何企业都不可能忽视。在当下而言，绝对大部分企业所要关注的、监测的对象几乎都只是传统媒体，在企业领导者的思维中，只有大的主流媒体才是舆论的引导者、意见领袖的担当者，网络媒体、特别是门户网站之外的网络信息还不是企业所要监控的对象。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%"><FONT color=#4c4c4c><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>营销</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>销售</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>营销师</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>销售培训</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>营销培训</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>电话营销</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; mso-bidi-font-family: Arial"><SPAN lang=EN-US><FONT face=Arial> </FONT></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"><SPAN lang=EN-US>更多…</SPAN></SPAN></FONT><o:p></o:p></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 200%"><SPAN style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"> 但是，越来越多的影响力巨大的企业危机完全是以谁也无法预料到的方式引爆——不是主流报纸义正辞严的深入新闻报道，也不是中央电视台式严肃调查取证的焦点访谈，而是许许多多个人意见式、感受分享式、调侃式、揭露提醒式的小帖子、邮件或博客文章，使得某些事件迅速成为民众关注的焦点，并引来传统媒体的大规模介入，从央视芮成钢主播博客批评星巴克、网友天涯贴出史上最牛钉子户到此次翻新事件，我们可以明显看出这种趋势。</SPAN></P></SPAN><p>本新闻共<font color=red>2</font>页,当前在第<font color=red>1</font>页 <font color="red">1</font> 2 </p><页:
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